Members of Hinge are mostly young professionals within the age range of 24 to 32, who are looking for serious relationships. This particular age range most probably witnessed and experienced the booming of Tinder and the rise of the hookup culture. Jean-Marie McGrath, the spokeswoman of Hinge, reports that Hinge has a 50-50 gender ratio. The member base of Hinge is highly composed of singles residing in the United States more than half, to be exact. They want their users to not spend too much time on their app.
Hinge redesigned their dating app to support singles who are looking for something more serious than a casual affair. These apps advocate for mindless swiping, which are all based on appearance. However, most popular dating apps don't exactly provide a platform conducive for finding serious relationships. Hinge believes that in today's modern times, most singles rely on dating apps to find someone they can be with. Hinge wants their members to delete their app once they find a date they really connected with. Find out in our full review below how Hinge works toward this idea and if it truly works in real-life dating. Hinge has a promising commitment to singles who are tired of mindless swiping, and who actually want to have decent conversations. After its acquisition by the Match Group (same owner of ) early in 2019, it underwent again a redesign to further advocate that it is an app for relationships, not just casual hookups. The site promotes that its users delete the app once they find their rightful match. Instead of spending time mindlessly swiping users based on appearance, Hinge switched its mission in becoming a platform that is rooted in finding relationships.
Founded in 2012, Hinge has undergone a major rebranding in 2015.
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